Senior Copywriter with 20+ years of experience across digital, branding, content strategy, and localization. Brazilian, native Portuguese speaker, fluent in English, working remotely as a freelance and contract professional with a global client portfolio spanning Brazil, the US, the UK, Italy, and Switzerland.
My work covers the full creative and content spectrum, from concept and campaign development to performance copywriting, UX writing, transcreation, and localization (EN/PT-BR). I have collaborated with some of the world's most recognized brands through agencies, direct contracts, and freelance engagements.
Notable clients include: Netflix, Google, adidas, Airbnb, Santander, Coca-Cola, Nike, Microsoft, Danone, P&G, Harley-Davidson, Rakuten Viki, Red Hat, Samsung and more.
What I do:
* Brand copywriting & creative concept
* Performance-driven copywriting
* Transcreation & localization (EN > PT-BR)
* MTPE, LSO & LQA
* UX/UI writing & microcopy
* TV, video & screenplay writing
* ESG, editorial & long-form content
* Copy review, editing & brand voice guidelines
How I work: I join projects at any stage, from concept to optimization, and integrate smoothly with creative, marketing, and product teams. I bring clarity, strategic thinking, and creative precision to every brief, whether it is a tagline, a full campaign, or a localization pipeline.
Recognition: One Show Interactive Merit · FWA Site of the Day (x2) · Wave Festival Gold · D&AD · Ciclope Latino · Vimeo Staff Pick · Clube de Criação
Languages: Portuguese 🇧🇷 (Native) | English 🇬🇧🇺🇸 (Fluent) Availability: Freelance | Contract | Remote | Worldwide
Open to project-based collaborations, retainer agreements, and long-term partnerships.